new york rights fair 2018
Italy presented at the first edition of the New York Rights Fair that opened its doors on May 30th 2018 at the Metropolitan Pavilion. This event stemmed from the collaboration between Bologna Fiere, Publisher’s Weekly, the largest magazine in the American sector, and the Combined Book Exhibit, an important editorial marketing platform. The New York Rights Fair has the goal of establishing itself as the leading trade show for the global publishing community and in particular for companies operating in the field of international rights and licensing.
The Italian Trade Agency (ITA) organized the official participation of 10 Italian publishing houses that exhibited in an area of 140 square meters. The ITA also organized the presence of 20 representatives of publishing houses from Argentina, Canada, Chile, Colombia, Mexico, Peru and Venezuela that meet with Italian publishers of the ITA pavilion. Also contributing to the promotion of the Italian presence at NYRF were advertising inserts, paper and digital, on Publisher’s Weekly and www.italbooks.com, the online showcase of Italian publishers curated by ITA Chicago.
The Italian Trade Agency’s initiatives aim to promote the exchange and sale of Italian titles in what is considered the largest global publishing market. In 2017, according to data provided by the Department of Commerce, US imports of books and other printed matter fell slightly (-1.7%), from 3.7 billion USD in 2016 to 3.6 billion in 2017. In this context Italy, in the same period, experienced a 12% decrease in exports to the US. Italy nonetheless maintained the 6th place as a supplier, the second largest European supplier in the sector behind Germany, with imports amounting to 79.7 million USD and a 2.2% share of the total.
Click here to download the 2018 Italian Pavilion brochure.