PRI 2023, Indianapolis, December 7th-9th, 2023

December 7th, 2023 marks the opening of the Performance Racing Industry Trade Show (PRI Trade Show) at the Indiana Convention Center in Indianapolis. ICE Agency, in collaboration with ANFIA and AICA/Autopromotec, has organized an Italian collective spanning approximately 140 square meters located in the Yellow Hall.

This event stands as the premier North American gathering dedicated to racing components and equipment. PRI attracts participants from all 50 states of the USA and 70 different countries, including operators and buyers of automotive products for the racing world, technology enthusiasts, shop equipment providers, and service professionals.

The Italian pavilion at PRI, in addition to hosting associations ANFIA and AICA/AUTOPROMOTEC, features the participation of 9 companies: Anzelini F.lli (GMC-Racing), Duerre Tubi Style, Seido De (Evo Corse), Franchi & Kim Performance Coating, M.E.RIN, Novac, Pistal Racing, Podium, Rossi & Kramer.